Inside Look into the ethics of Many SEOs large and small
There is a great article over at guerillainternetmarketing.com entitled “What happened to ethics? SEOs that hide their methods and mislead clients”. I thought the insight into how many SEOs, consultants, and agencies are conducting their services and misleading to the clients they acquire to be dead on. The article goes into detail on a couple of the ways clients can be deceived as well as not having the clients best interest at heart.
My only comments to the article would that with many firms, more so with larger firms they tends to be have a “cookie cutter strategy” which is used for each and every client versus evaluating what the client really needs and developing a strategy which will work. I call this method the “herding of the sheep”. We all know that no two clients have the same goals so why would you use the same strategy for both? It’s just a really bad disservice to the client and in the end gives the rest of us a bad rap.
Comment by Brian
Thanks for the review and link Darrell! I too have seen the cookie-cutter strategy approach at other firms. Hopefully we as a community can help educate the B2B consumers so they know what to look out for when shopping agencies & consultants.
Posted on September 21, 2007 at 9:08 am
Comment by admin
Yeah i totally agree. I think as clients become more educated you will see these types of approaches fade out.
Posted on March 8, 2008 at 5:16 pm