There Is No Such Thing As Over Optimizing, Just Spamdexing!
Over the course of a couple months I have heard countless individuals, (which will remain nameless) in the search engine optimization world talk about the effects of “over optimizing” pages on a website to achieve organic success. When you take a step back and really take in what that means, it just doesn’t make any sense. There is no such thing as over optimizing anything.
Let’s take a look at what dictionary.com says the definition of optimize is shall we? The term optimize says and I quote:
1. To make as effective, perfect, or useful as possible.
2. To make the best of.
3. Computers. to write or rewrite (the instructions in a program) so as to maximize efficiency and speed in retrieval, storage, or execution.
4. Mathematics. to determine the maximum or minimum values of (a specified function that is subject to certain constraints).
If we use the logic of thinking that many in the search engine optimization world have, to over optimize is to make something over useful? No what that this is called is simply Spamdexing.
What is spamdexing you say? Spamdexing is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. ~Wikipedia
My advice would be to make sure your following best practices when it comes to optimizing your pages for natural search and to always keep your main focus to enriching your visitors experience first.
